Title: Seek The Source
Client: Johnson & Johnson

Streaming web video, YouTube post, internal communications, DVD

How can we reduce our use of trees and paper products, and how much do people know about sustainable forestry? We found out, as we took to the streets of Manhattan to Seek the Source. Teaches concepts of sustainable forestry and what it means to be FSC certified.

The second in a series of green marketing and educational initiatives for Johnson & Johnson.